Biodegradability: Novel Design & Public Acceptance


Novel product design depends upon cultural shift for it to be accepted. It was encouraging to see the inclusion of a biodegradable plastic garment in the online catalogue of an iconic Australian Department Store. Although the technology modelled above is not marine based as with this project, the focus upon biodegradability as a selling point within the fashion industry hopefully indicates a trend toward responsible behaviour and future demand for biodegradable plastics within the mainstream.

Within material and cultural studies, it is important that an artefact reflects the zeitgeist in which it is produced. Note here the underlying themes of anthropocentric crisis; consumption, responsibility and Covid 19.

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