Blue Oceans: Blue taxonomy: Watery thinking

Blue Ocean Strategy, Blue Bio-economy and Blue Ocean shift, refer to blue oceans as metaphors for cutting edge strategies and unexplored or uncontested  markets. Working within science and technology frameworks, business idioms are often utilised.

Beyond a purely economic focus, I wish to explore oceanic taxonomies that include broader cultural narratives.

What are the Blue Humanities?

Configurations: A journal of Literature , Science and Technology, Special Issue on Science Studies in the Blue Humanities,                      Vol 27, Number 4 .Fall 2019, John Hopkins University Press.

Configurations dedicated a special issue on Science Studies in the Blue Humanities and identified the Blue Humanities as an emerging field pertaining to cultural meaning of the Ocean through physical, social, ideological, scientific and aesthetic modalities. It was identified that the ocean is storied through a network of knowledge systems; science and technology, fiction, society, economics and politics.

Associated terms for the Blue Humanities;

  • Blue cultural studies
  • terraquious ecocriticism
  • critical ocean studies
  • humanist Oceanic Studies
  • aquatic environmentalism

Authors put forward the idea that it is important to, “think the blue humanities and the discoveries of marine sciences through one another in creative ways.”p443 and that we consider, “The Physical convergences of water, [and] body..,[to] generate an emotional and experiential convergence.p438

The ocean was imagined as;

  • Bodily; salty tears, blood and sweat
  • Immersive
  • Horizontal navigation
  • Fecund; sea milk
  • final frontier
  • global commons
  • extractive zones (colonialism)
  • environmental risk
  • sustainability
  • graveyard; ossification
  • abyss
  • ontology of convergence
  • intertidal zone
  • Escaping anthropocentric existence                                                            and the counterpoint notion of
  • A medium to bring marine domains closer to human reality                and I would add to this the new ecology of
  • Plastisphere

“to glimpse the seas one must…be immersed in highly mediated environments that suggest the entanglements of knowledge, science, economics, and power” Stacy Alaimo






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